Legal

California Notice at Collection of Personal Information

Peklava LLC operating GrandAdvisor

This California Notice at Collection of Personal Information (“Notice”) supplements the GrandAdvisorPrivacy Policy and applies to California residents. We provide this Notice at or before the point where we collect personal information so that California consumers understand the categories of personal information we collect, the purposes for which we use it, how long we retain it, and the rights available under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”).

Summary

GrandAdvisor collects personal information that you provide through our quote request forms and information automatically collected when you use our website.
We use this information to process your request, match you with relevant lenders or service providers, communicate with you, maintain consent and compliance records, improve our website, and conduct marketing and analytics.
GrandAdvisor may disclose, sell, or share certain personal information with lenders, mortgage partners, marketing partners, affiliates, service providers, analytics providers, and advertising technology providers as described below.
You may exercise your California privacy rights by contacting us at [email protected] or by mail at the address listed below.

Categories of personal information we collect

The categories below are based on the California statutory categories. We collect only the information that you provide, that is generated by your interaction with our website, or that is needed to process your request and operate our business.

Category	Examples collected	Sources	Business / commercial purposes	Sold / shared or disclosed?	Retention criteria
Identifiers	Name, mailing address, property address, email address, telephone number, IP address, online identifiers, device identifiers, LeadID/TrustedForm identifiers, and similar contact or technical identifiers.	Directly from you; automatically from your browser/device; lead verification and consent-record providers.	Process quote requests; match you with lenders or partners; contact you about your request; verify consent; prevent fraud; maintain records; marketing, analytics, and website optimization.	May be disclosed to service providers and partners. May be sold or shared with lenders, mortgage partners, marketing partners, affiliates, and advertising/analytics partners, subject to your opt-out rights.	Retained as reasonably necessary to process your request, maintain compliance and consent records, handle disputes, meet legal obligations, and support suppression/opt-out records. Lead and consent records may be retained for multiple years where needed for legal or compliance purposes.
California Customer Records / Financial or Property-Related Information	Name, address, telephone number, email address, property information, home value, mortgage balance, loan or quote request details, and other information you provide in connection with a mortgage or rate inquiry. We do not request Social Security numbers, bank account credentials, credit card numbers, passport numbers, or driver’s license numbers unless a specific form expressly says otherwise.	Directly from you through web forms or communications with us; inferences from form entries needed to process the request.	Evaluate and route your request; provide or facilitate quotes; connect you with lenders or providers; comply with licensing, recordkeeping, and legal obligations; quality assurance; analytics and business reporting.	May be disclosed to service providers and partners. May be sold or shared with lenders, mortgage partners, marketing partners, and affiliates in connection with your request, subject to your opt-out rights.	Retained as needed for the purposes above, including recordkeeping, legal, compliance, audit, and dispute-resolution purposes. We do not retain personal information longer than reasonably necessary for the disclosed purposes unless required or permitted by law.
Protected Classification Characteristics	Age or date-of-birth range, senior eligibility information, marital status, veteran or military status, or similar information, only if requested by a form or voluntarily provided by you for a product eligibility or quote purpose.	Directly from you.	Determine product eligibility; route your inquiry to appropriate lenders or partners; comply with applicable law; quality assurance and reporting.	May be disclosed to service providers and partners, and shared with lenders or partners as needed to evaluate your eligibility and request, subject to your opt-out rights.	Retained as needed for the purposes above and for legal, compliance, and recordkeeping obligations.
Internet or Network Activity	Browsing and interaction data on our website, referring/exit pages, pages viewed, form-field interactions, and similar analytics or advertising data.	Automatically from your browser/device; cookies and similar technologies; analytics and advertising providers.	Operate, secure, and improve the website; measure and optimize marketing and advertising; fraud prevention; analytics and reporting.	May be shared with analytics and advertising partners, including for cross-context behavioral advertising or advertising measurement, subject to your opt-out rights.	Retained according to business need and the settings of the applicable analytics or advertising tool, then deleted, aggregated, or de-identified when no longer reasonably necessary.

Categories we do not intentionally collect

Unless a specific form or later interaction expressly states otherwise, GrandAdvisor does not intentionally collect biometric information, non-public education records, precise geolocation, genetic data, contents of private communications, account log-in credentials, Social Security numbers, driver’s license numbers, passport numbers, or payment card / bank account credentials.

Sensitive personal information

GrandAdvisor does not use or disclose sensitive personal information for purposes that would require a right to limit under the CCPA/CPRA unless we provide a separate notice and right to limit at or before collection. Please do not submit sensitive personal information that is not requested by the applicable form.

Sale or sharing of personal information

Under California law, “sell” and “share” are defined broadly. GrandAdvisor may sell personal information by providing lead or inquiry information to lenders, mortgage partners, marketing partners, affiliates, or other providers in connection with your request. GrandAdvisor may also share personal information with advertising and analytics partners for cross-context behavioral advertising or advertising measurement.

You have the right to opt out of the sale or sharing of your personal information. To exercise this right, email[email protected], write to us at the address below, or use the“Do Not Sell or Share My Personal Information”link made available on our website. We also honor browser-based opt-out preference signals, such as Global Privacy Control, where required by applicable law and technically feasible.

Retention of personal information

We retain personal information only for as long as reasonably necessary and proportionate to achieve the purposes disclosed in this Notice, unless a longer retention period is required or permitted by law. Retention periods vary depending on the category of information and the purpose for collection. Lead, inquiry, consent, and compliance records may be retained for multiple years as needed to demonstrate consent, resolve disputes, comply with legal obligations, and support audit or regulatory requirements.

Your California privacy rights

Subject to applicable exceptions, California residents may have the following rights:

Right to Know / Access the categories and specific pieces of personal information we collected, the sources, purposes, categories of third parties, and sale/sharing/disclosure information.
Right to Delete personal information we collected from you, subject to legal exceptions.
Right to Correct inaccurate personal information we maintain about you.
Right to Opt Out of Sale or Sharing of your personal information.
Right to Limit Use of Sensitive Personal Information, where that right is triggered.
Right to Non-Discrimination for exercising your CCPA/CPRA rights.

How to submit a California privacy request

To exercise your California privacy rights, please submit a verifiable consumer request by either:

Emailing us at [email protected];
Mailing a written request to: Peklava LLC, 59 Grove Street, Unit 2J, New Canaan, CT 06840; or
Using the “Do Not Sell or Share My Personal Information” link on our website for opt-out requests.

Only you, or a person legally authorized to act on your behalf, may make a verifiable consumer request. We may need to verify your identity or authority before responding, and will use information provided in a privacy request only to verify and respond to it.

We endeavor to respond within forty-five (45) days of receipt and will inform you if we require an extension as permitted by law.

Children’s personal information

Our website and services are not directed to children under 16, and we do not knowingly sell or share the personal information of consumers under 16 years of age.

Changes to this Notice

We may update this Notice from time to time. When we make changes, we will post the updated Notice on our website and update the effective date.

Contact information

Website: grandadvisor.com
Email: [email protected]
Postal address: Peklava LLC, 59 Grove Street, Unit 2J, New Canaan, CT 06840