About us
Our editorial standards
GrandAdvisor exists to help homeowners fund and enjoy an awesome retirement — and to help the families planning it with them. That only works if you can trust what we publish. Here are the rules we hold ourselves to.
How we make money
We're a free publication supported by partners. When you compare rates, request contractor quotes, or speak with a specialist through our site, the provider may pay us. That compensation may affect which partners appear and where. It does not affect what our guides say — and when the honest answer is "don't borrow" or "fix it yourself," that's what we write.
What we promise
- Guidance first, offers second. Every page teaches you how to decide before it shows you anyone to decide with.
- Plain English. If a sentence needs a finance degree, we rewrite it.
- Real numbers. Cost ranges and rates reflect what the market actually looks like, and we date-stamp anything that moves.
- No fear-selling, no condescension. Too much of this industry sells through fear, or talks to people planning retirement like they're fragile. We do neither, and we drop partners who do.
- Corrections, plainly. When we get something wrong, we fix it and say so on the page.
On reverse mortgages specifically
Reverse mortgages are the most misunderstood product we cover — genuinely useful for some households, expensive and wrong for others. Federal rules require counseling from a HUD-approved counselor before you can get one. We think that's a feature, not a hurdle: we recommend the counseling session even if you're only curious, and no one you reach through this site should ever suggest skipping or rushing it.
Who we are
GrandAdvisor is built by the team behind RateZip, an independent rate-comparison publisher. We're not a lender, broker, or contractor, and we never handle your money.